Project Description

Renewable Energy Explainer

We created these explainer videos for a series of documentaries made by Lucid Pictures in Cape Town. They document the construction of two of South Africa’s most important new renewable energy projects – Jeffrey’s Bay Windfarm near Jeffrey’s Bay and Droogfontein Solar Power near Kimberley.

Most explainer videos all look the same so to set these apart a bit we created an illustration style that captured a typically gritty african texture while still feeling slick and progressive to suit the hi-tech subject matter. We quite like how they turned out.


If you are interested in seeing the final films, check the links below:
Jeffrey’s Bay Windfarm
Droogfontein Solar Power


Lucid Pictures

Production: Luke Young

Design direction: Michael Clark
3D Animation: Johan Scheepers, Cuthbert Mzensa
2D Animation Michael Clark

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